Harley Davidson has gone electric with it's new LiveWire. The task was how do we show that Harley is electric now but not lose the classic Harley ideals? The iconic handlebars, V-twin and Piston that all Harley motorcycles have were used in combination with electric things that everyone knows like plugs, batteries and a light bulb to show the idea that Harley is still Harley, just now electric.

harley-prong harley-piston harley-vtwin